About Us

Steve and his family opened the store back in 1989 on the Sunshine Coast of beautiful Seashelt, BC. A very traditional pet food store at first, he sold all the basics or staples of the pet food industry at the time. Foods like Iams, Eukanuba, Science Diet and Nutro were his retail products.
Steve had very limited knowledge of the pet food industry and gladly took advice from his sales reps on which products he should carry. Pretty much right away he started to notice that his customers pets seemed to have reoccurring problems. Things like constantly shaking their heads, licking and chewing their paws, biting the base of the tails etc.. At first he thought it was a reaction to the fleas which are very common on the Sunshine Coast but these symptoms did not go away in the winter when fleas are not usually around.
Once in a while he would get in a customer who fed a raw diet to their pet and he remembers asking why and what benefits there was. Their dog never seemed to have any of the issues that was stated above, their energy level was exceptional, stool size non existent and to top it off their skin and coat were amazing!
These customers told Steve pretty much that he was poisoning peoples pets with the food that he was selling and if he was not selling raw, then he should be selling better dry food! Steve started to take their advice and look into the products that he was selling and what an eyeopener! Almost all of them contained by-products, Bad Fats, Separated grains etc... It seemed like they put more money into their packaging, advertising, and marketing, than they did the actual food. The real sad truth is that there was so little choices when it came down to "healthy pet food" Steve was getting very disheartened to going about our daily business.
As time went on so did the focus on the nutrition we put in our and our pets body. There is a lot more options of high end kibble, raw pet food, new foods like freeze dried or air dried. We jump to 2024 and we truly pride ourselves in providing our customers with a group of very knowledgeable staff and high quality, trust worthy raw and dry food options.
That’s when Underdog Pet Food Delivery was born. We wanted to bring all of the great pet foods that Sunshine Pet Supplies offered, right to your front door, at no extra cost!!
We decided to offer FREE DELIVERY from West Kelowna to Winfield, 5 days a week to ensure our customers had the most convenient experience possible!